Fractional growth marketing · Go-to-market strategy
Growth marketing that scales B2B pipeline.
I’m Renee Holden, a fractional growth marketer for B2B companies. I build and scale paid ads and email marketing funnels, tie them to your go-to-market goals, and use AI to move faster, so every dollar is measured in pipeline and revenue, not just leads.
What I do
Full-funnel growth marketing for B2B
Senior growth marketing leadership without a full-time hire: strategy, execution and reporting across the channels that drive B2B demand.
Paid acquisition
Google Ads, LinkedIn, Meta and YouTube demand generation, scaled efficiently and optimized toward qualified pipeline.
Email marketing funnels
Nurture, segmentation and lead scoring in HubSpot, Marketo or Pardot that move leads to a sales-ready handoff.
CRO & revenue attribution
Landing page testing and closed-loop tracking that connect every channel to pipeline and revenue.
Results
$250K+
monthly paid acquisition budgets owned
~20%
lower cost per lead for a legal services account
~$45K
wasted ad spend recovered and reallocated
5+ years
in paid acquisition, B2B demand gen and CRO
“Renee is a highly skilled digital marketer, and develops impactful B2B digital campaigns. Her advertising strategies and execution are outstanding, including on social media paid ads, Google display network ads, and other forms of demand generation. Also, she is great to work with!”
Lawren Markle, Marketing Director
Need a growth marketer without a full-time hire?
Tell me where your paid ads and email funnels are stuck, and I’ll show you where the next dollar of pipeline is hiding.
