I’m Renee Holden, a CRO specialist and growth marketer focused on understanding what makes people take action and turning those insights into measurable business growth.
My background spans conversion rate optimization, paid acquisition, funnel strategy, and customer journey optimization. I’m particularly interested in the intersection of marketing, sales, and customer experience, and how businesses can connect those pieces to build more effective growth engines.
Today, I specialize in B2B CRO, using quantitative and qualitative insights to uncover friction, develop experimentation strategies, and improve the journey from first interaction to qualified lead and customer. Rather than looking at conversion rates in isolation, I’m interested in the bigger picture: acquisition strategy, positioning, messaging, sales processes, customer behavior, and how each influences revenue.
I also write about growth strategy, experimentation, sales psychology, and the ideas shaping how companies acquire and convert customers.
Outside of work, you’ll usually find me sailing, playing tennis, reading, or hiking with my dog, Otis.
