Short takes and longer articles from my Funnel Vision newsletter on LinkedIn, covering conversion, lead quality, paid media, and how AI is changing the way people find and choose services.
Healthcare funnels & lead quality
Your Intake Process Is a Marketing Channel
Marketing and patient intake are one funnel. Unanswered calls, slow follow-up and scheduling friction quietly waste ad spend. This article covers research and practical ways to lift lead-to-patient conversion.
How to Stop Google Ads From Targeting Your Existing Patients
Current patients searching for the portal, billing or refills get counted as conversions and train Google to find more of the wrong people. Here’s how to restructure around new-patient intent and measure cost per qualified patient.
Why Your Healthcare Performance Max Campaigns Are Generating Spam
Optimizing PMax to raw form fills and calls invites spam. Qualified-appointment goals, offline conversion imports and existing-patient exclusions give the algorithm better signals.
You Don’t Have a Traffic Problem, You Have a Conversion Problem
A quick funnel review for practices: where patients drop off (insurance info, scheduling steps, mobile booking, no-shows) and why fixing those leaks often beats buying more traffic.
AI, search & the next wave of advertising
AI Search & How It Impacts Your Healthcare Marketing
AI Overviews, AI Mode and Lens are shifting healthcare search from keywords to patient intent. This covers four priorities across first-party data, educational content, outcome-based optimization and creative.
Guide: How to Prepare for ChatGPT Ads
Conversational ads reward understanding the context behind a patient’s question, not bidding on a phrase. This is what healthcare teams can do now to get ready.
ChatGPT Ads: What They Mean for Mental Health Practices
How ChatGPT ads work and the privacy guardrails around them, plus why education-first resources will outperform “book now” messaging for therapy practices.
My 3-Step AI Framework for Testing Creative with Google’s Pomelli
How to turn one creative idea into 20+ testable video variations and measure what drives qualified appointments rather than views. The aim is a testing system that learns every two weeks.
AI Tools for HIPAA Compliance in Digital Ads
How continuous AI monitoring catches misconfigured pixels and martech before they become HIPAA violations, which moves compliance from reactive cleanup to prevention.
Platform changes & paid media operations
How to Reduce Paid Media Maintenance by 60% Through Automations
How I use Optmyzr, ChatGPT and Zapier to automate negative keywords, PMax placement exclusions, call transcript reviews and lead-quality analysis, which frees time for strategy and testing.
Google Is Combining PPC and LSAs: What You Need to Know
What changes as Local Services Ads move into Google Ads (budgets, Target CPA, lead management), and why it points toward one unified Search, PMax and LSA ecosystem.
Google’s Smart Bidding Change: What Healthcare Marketers Need to Know
How Google’s August 2026 Smart Bidding update affects budget-limited Target CPA and ROAS campaigns, and what to review so AI optimizes toward qualified patients.
Google Ads Call Recording and HIPAA
Google’s auto-enabled call recording raises PHI concerns for healthcare accounts. This covers the settings to review and why HIPAA-compliant call tracking with a BAA is the safer path.
