A running log of the go-to-market projects I’m working on: what I’m learning, building and teaching.
Last updated October 28, 2026
Right now
October – December 2026 · Learning
AI in GTM School, Pavilion
An eight-week live program on building AI into go-to-market teams, taught by Pavilion instructors and AI practitioners. The goal is to walk away with an AI-first GTM playbook and a 90-day execution plan.
November 2026 · Learning
Clay University
Learning Clay, the data enrichment and workflow platform behind a lot of modern GTM engineering, so I can build smarter targeting and lead-quality workflows end to end.
December 5, 2026 · Teaching
The Lead Quality Trap Workshop, Pavilion
A hands-on, three-hour workshop I’m leading for Pavilion’s B2B group. GTM leaders map their own funnel, find where revenue actually leaks, and leave with one fix to fund and one metric their CFO will trust.
Ongoing · Writing
Funnel Vision on LinkedIn
Regular posts and articles on lead quality, experimentation and how AI is changing the way buyers find and choose companies.
Up next
Q1 2027 · Building
GA4 funnel analysis in BigQuery
SQL funnel analysis on Google’s public GA4 dataset, broken out by first-touch source and device, with a Looker Studio dashboard that shows where the funnel leaks.
Q2 2027 · Building
Lead-quality dashboard in Tableau Public
The chart behind The Lead Quality Trap: why the channel with the cheapest cost per lead isn’t always the one with the cheapest cost per qualified lead.
Working on something similar, or want to compare notes? Reach out, or catch me at one of the events I’m tracking.
