Projects that will move the needle for your B2B funnel
Workshop · Pavilion · December 5, 2026
The Lead Quality Trap Workshop
Most GTM teams celebrate conversions while pipeline stays flat. The Lead Quality Trap is a hands-on, three-hour workshop I designed for Pavilion’s B2B group. Leaders map their own funnel, find where revenue actually leaks, and walk out with one fix to fund and one metric their CFO will trust.
It’s built to be worked, not watched: 15 slides, three table exercises, and no laptops required.
- Find Your Leak: each person sketches their funnel from first click to closed-won, circles the biggest drop, and names who owns it.
- Pipeline Court: MQLs are up 40% and pipeline is flat. Tables play CMO, VP Sales, RevOps and SDR Leader, and a CFO judge decides whose fix gets funded.
- Bet the Budget and the CFO Hot Seat: teams pitch where the next dollar goes and defend one hard-to-fake metric for the next 90 days.
Want to bring this workshop to your team? Let’s talk.
